Why Nigerian businesses need web hosting

Posted by Felix Okoli on Saturday September 13, 2014 at 13:25:30:

A lot of Nigerian entrepreneurs are looking to step up their game in the business world and one way to do that is by getting a website. Every Nigerian business needs a website; it has become a crucial tool for business development and profit scaling.

First off, it helps small businesses gain credibility. If you sell products or services out of your home it’s difficult to maintain or even give your business a professional look. Having a website changes all that. That’s not all though. Having a website also depicts the “seriousness” of the business. Few businesses these days do not have one so if you are one of those few, it clearly shows you are yet to step up. Not good for business!

A website is always accessible even when you are not. So even clients with insomnia can read up about what you do when you are sleeping. Sounds good? Sure does. The best part is a website can help you reach more people that you can reach offline. Thanks to websites, business can now be transacted online. That’s huge and you must get on the train right away if you want a bigger future for your business, full stop!

Having a website also makes it easier for you (the owner) to target more products and services. All potential customers have to do is read up and pay up. Your work can be easily showcased on your website which saves the need for a trip (no matter how short or long) to a potential customer’s location to show him or her previous work you have done. This is especially true for businesses that work with their hands e.g cake businesses etc. You also do not have to prepare pitches for your business over and over again. Your website should hold a well scripted sales copy, a size that fits all and has something for everyone.

Another thing a website does for your business is that it gives great customer service; scripted but great all the same. This reduces the risk of your employing that staff, the one that’s rude to clients but cover it up so well you never know that’s why your business is failing. Yeah, there are a lot of those out there.

If your website is properly managed, it can help keep clients updated eliminating the need to call them thereby cutting costs by a lot especially if you have quite a few. A website has the added advantage of customized emails. Remember “Real World Business” 101? IT’S ALL ABOUT PACKAGING!Apart from the fact that sending emails also help cut communication costs, sending customized emails puts a big stamp on your professionalism too.

When it’s all said and done, it comes down to the fact that the world is moving at a very fast pace today. If you don’t move along with it, you will get left behind. It’s your decision to make.